In this post, we discuss what media kits are, their benefits, and how to create your own media kit. We recently put out our sample media kit template, which serves as a starting point for those looking to build a sales package for their blog or website. Included is our podcast, website, enewsletter, public television, and custom sponsorship opportunities. Your media kit should be both creative and informative, plus easy to understand and interpret. For this reason, book press kits are really important to your book marketing efforts. Take charge of your marketing, sales and promotions, whether a major publisher picked up your book or it was selfpublished. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Differences between media and press kits bizfluent. A media kit, in its simplest sense, is a collection of information that tells members of the media why they should care about you. A media kit is an information packet that informs everyone not just members of the media about you and your author brand.
If youre a selfpublisher, you need a media kit that works for your particular books. If you do not have the slightest of the ideas about what a media kit is or how to create an effective media kit, weve got you covered. Sometimes referred to as a press kit, your media kit consists of promotional materials about you, your blog and your brand. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. This sponsorship media kit will answer any questions you may have. Theres no rule book on creating press kits that specify what components you must include. For example, media highlights should be a spattering of your best and greatest and current placements. Your media kit supplies media personalities with any and all information they will need to write a story or conduct an interview about you andor your book.
Chris well will show you how to create a media kit that answers questions anyone might ask about you or your books. This press kit template lets businesses introduce their company to the media without fuss and unnecessary fluff. The templates in the bundle all work on the same principals as the author bio template, so you. Most green authors dont realize that it is largely up to them to promote their book. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. Choose a portion of the first chapter, or a sample from your best chapter. Although a press kit delivers more information than a press release, the overall goal is similar. Think of it as a supercharged business card that explains who you are.
Our audience includes pbs viewers which are served by. To create one dynamic and creative facebook campaign on your business facebook page, you can purchase this media marketing kit template. Media kit to our friends, thank you for your time in considering sponsoring vision maker media. How to create a killer press or media kit fashion pr 101. Lets look at what goes into a media kit for indie authors and poets. Free media kit templates choose from beautiful media kit templates to design your own media kits in minutes. Rightclick the link and select save as to download it, then doubleclick the file to open it. Unlike a media kit, a press kit is designed to give the media an idea of the who, what and where of a new program, new product or upcoming event.
Most press kits are mailed out, often to people who have administrative assistants, and it is your job to create a press kit thats. Why you need a media kit for your book and a sixstep guide to. A selfpublishers companion media kit including author photos, press release, author bio, book cover photo, fact sheet with testimonials and more. Why having a media kit could increase your press coverage. Choose a chapter that reflects what the book is about. Use canvas amazing collection of templates to create a media kit quickly and easily. Youll get 15 media kit templates and assorted photo templates. How to create a stunning media kit for you and your book. With such a big investment that comes with starting a business, it is important to use appropriate marketing strategies to get the return you expect. They are mainly used at events and for launches as a package of information for journalists to help them write their story. Marketing, entrepreneur the ingredients of a press kit. How to create a media kit and what it should include. Now that weve covered what information you should include in your influencer media kit, its time to talk about designing your media kit.
For indie authors, media kits are particularly helpful. This instructional video covers the use of the author bio template, included in our media kit bundle. Media kits indicate that you are a serious author with a book that. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. In addition to photos of the author and a bio, this page is. Heres what a great media kit looks like snapfluence. Use our free press kit template to appeal to media and standout among the. This media kit, besides being a great way of presenting and showing your style and personality, can be a decisive factor in the choice between your project and another competitor.
Boost your brand and business with an impressive information packet made from one of canvas professionally designed media kit templates. When making your introduction, make sure everything counts because this. To help readers know more about yourself as the author and influencer, your media kit should always start with an introduction. When it comes to design, its important that your influencer media kit looks and feels like an extension of your blog or instagram aesthetic. Your press kits will vary based on what youre promoting and the type of media that will be receiving your press kit. Media kit for indie authors alliance of independent authors. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. The purpose of the press kit is to pitch the media on promptly covering what ever you are promoting.
This section is made up of sample interview questions and answers. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Media press kit template creative brochure templates. If the press kit is promoting an upcoming event, it will contain the time, date and location. As a followup to our guide to creating your very own media kit, were showcasing 3 of the best reallife influencer media kits weve seen.
The purpose is to provide detailed information about a company in one location. If your media kit is intended to represent a company, then your business media kits introduction should give readers an idea about their brand. An author press kit is a package of information about a particular writer. A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. A media kit is a document containing information about your business, product or event. Providing an effective media kit improves the coverage of a companys products and is an important element in a public relations program.
Over 300,000 authors trust the professionals on reedsy, come meet them. Your media kit is contained in one neat package that can be used to bolster your pitches to media outlets or accompany important announcements and newsworthy items about your blog or brand. It is a compilation of information about your book or your company that is provided to the media. No matter the size, a media kit is an essential marketing tool for any influencer. For books that arent enrolled in select, publicists tend to include a pdf.
How to create a professional press kit in 8 easy steps writers. Media kits how to a media kit is an important asset for a brand, especially for digital publishers, and provides valuable marketing and revenue opportunities. A media kit is a basic document containing information about your latest book being released. When they responded asking for my press kit, i panicked. A selfpublishers companion media kit the book designer. In the case of an indie author media kit, it tells people the basics about you, the author, and your books primarily, the book youre currently promoting. A media kit is used as a promotional tool to help raise awareness, showcase your previous work and explain your services. Big thank you to danny, heidi, and kosta for letting us share their media kits with you. Your author media kit is important for your book marketing efforts.
Sprucing up a press kit with social media links, achievements, contact information, and statistics could result in lucrative marketing and investment opportunities for businesses in almost every industry. Today were highlighting several examples of welldone media kits that can serve as templates and inspiration for those about to. Press kits or media kits are packages or website pages that contain promotional materials and resources for editors and reporters. After launching my social media and online book campaigns, i decided to.
Moreover, with the quick edit features, you can easily. For some reason, you are reading this magazine that god has put together using some silly sheep. He also has a large assortment of photos of tim ferris to choose from. Lets explore media kits for writers and how they might be helpful to you in various types of writing and publishing work. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. Your online press kit and how to put together the essential elements youll need for your media contacts. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Review your design media kit, your design, writer, author, books, livros. How to create a professional author media kit writers edit. Sample chapterwhy selfpublishing is entering a golden age.
A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. After launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. With adobe spark, choose from dozens of online media kit template ideas to help you easily create your own free media kit in minutes, no design skills needed. Press kit materials writing for strategic communication.
In it is a collection of company information and articles put together to address questions from the media, investors, potential clients and others. For some reason, god chose us, some silly sheep, to put together a magazine. Help them out by supplying them with 710 questions and sample. This template has all the right elements which will help you in creating the facebook promotional content. Here is a link to the entire media kit in one jumbo zip file. Return to book promotion tips printmobilefriendly version. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product.